Volume 17 Number 1

  • Vol. 17 No. 1

Sung-Yeon Park, Gi Woong Yun

An ordinary May for us teaching in the U.S. would have been like  this: finish grading, feel proud of yet another semester concluded  and  another  cohort  of  graduates  launched  into  their  real  adulthood, refocus the attention to tidying up the review process  for  a  few  manuscripts  still  floating  around,  and  write  this  editorial, all the while being excited about the upcoming summer  filled with big travels and smaller visits, back‐logged research  activities, and a little bit of boredom and idleness in between. It would have been a perfect summer, except that it is not.

Hye-Jin Paek, Thomas Hove

Guided by the Persuasion Knowledge Model, which focuses on people’s awareness of attempts to persuade them, this study assesses the effectiveness of a media advocacy strategy for debunking the motives attributed to tobacco company corporate social responsibility programs (TCCSR). It does so by examining, first, the extent to which news frames influence perceptions of TCCSR and, second, the mechanisms through which they do so.

Sungeun Chung, Christopher J. Carpenter, Haejung Shin, Wonji Lee

Three models for the effect of source expertise on attitude change, the heuristic cue model, the evidence model, and the moderator model, were identified and tested. To test predictions based on those models, the effect of source expertise on attitude change and on perceived message-effectiveness were examined with different numbers of supporting arguments and different levels of task importance.

Phuong Ly Hoang, Hochang Shin

After the economic reform in the 1980s, the Vietnamese government began to restructure state-owned enterprises (SOEs) to accelerate private sectors and opened the market to facilitate commerce and foreign investment. As a result of this policy, the number of small and medium-sized enterprises (SMEs) has been increasing at a rapid pace for the last decade.

Myungok Chris Yim, Hyeonju Jeong

This study aims to explore how advocacy NGOs leverage outgroup representation and take appropriate action cues to mobilize civic engagement in a social movement. The 2×2 experimental study (N = 353) measured the impact of different outgroup representation types (abstract vs. specific) and message frames ( why? frames vs. how? frames) upon group solidarity and readiness to join in collective action. The study's findings suggest, firstly that the representation of outgroups moderate the relationship between ingroup solidarity and civic engagement, with this effect increased when respondents are exposed to a specific outgroup representation than when exposed to an abstract one; and secondly that under the suggestion of an abstract outgroup, respondents are more responsive to how? messages, while under the suggestion of a specific outgroup, they are more receptive to why? messages.

Paromita Pain

This is an important interdisciplinary anthology that was long  overdue.  Editors  Chao  and  Ha  have  put  forward  a  volume  designed to helps readers grasp the various aspects of Asian  leadership through a critical examination of how Asian women  experience  this  phenomenon  across  various  sectors.  At  the  outset, the editors make clear the absolute need for analytical  research on Asian women and leadership. 

David Morin

Media  studies  scholars  have  spent  decades  investigating  the  relationship  between  media  and  society‐at‐large.  Whereas  previous research has tended to focus on media coverage related  to politics and foreign news, little scholarship has been devoted  to measuring how media coverage impacts businesses.