[안내] 서울대학교 언론정보학과 BK FOUR "자유롭고 책임있는 AI 미디어" 교육연구단 & 언론정보연구소, <제8회 해외저명학자 초청 특강> 개최 안내
관리자 | 2022. 07. 15
BK FOUR "자유롭고 책임있는 AI 미디어" 교육연구단과 언론정보연구소에서는 커뮤니케이션학계 해외 유수 학자들을 초청해 다양한 주제의 강연 시리즈를 개최하고 있습니다.
이 세션은 온라인(ZOOM)으로만 진행됩니다. 많은 분들의 관심과 참여 부탁드립니다.
일시: 2022년 7월 26일 (화) 9:30 - 11:00
강연자: Brian Quick (University of Illinois at Urbana-Champaign)
제목: Does Grey’s Anatomy’s Portrayal of Organ Donation do More Harm than Good? A Systematic Content Analysis of Grey’s Anatomy Season 1 through 15
Despite nearly universal support for organ, eye, and tissue transplantation, more than one third of adults in the United States are not registered donors according to Donate Life America (2022). Given the shortage of registered donors, research continues to identify registration barriers including, but not limited to, medical mistrust along with an unclear understanding of the organ transplantation process. The miseducation on this life-saving procedure is unfortunate as approximately 106,000 Americans find themselves on the national waiting list; sadly 20 of these patients will die daily and a new name is added every 9 minutes (United Network for Organ Sharing, 2022). Societal miseducation continues to be informed by medical TV dramas, a commonly cited source for transplant information. The current talk will highlight important takeaways from a systematic content analysis of the first 15 seasons of Grey’s Anatomy. Grey’s Anatomy was selected because its storylines address a variety of health issues, including frequent exposure to organ donation. Moreover, Grey’s Anatomy has proved its staying power as ABC’s top-rated show while in its 15th season. The results are discussed with an emphasis on coverage trends across the 15 seasons as well as important implications for practitioners and researchers.
Brian Quick is a Professor in the Department of Communication at the University of Illinois at Urbana-Champaign. He also holds an appointment in the Carle Illinois College of Medicine at the University of Illinois. Professor Quick is also the Director of the Online Master of Science degree in Health Communication. Professor Quick’s research and teaching interests are in social marketing. His recent work examines various strategies to promote public health, environmental conservation, injury prevention, safety, financial stability, and community engagement. Together, Professor Quick and his associates strive to save lives as well as greatly improve the quality of life for individuals. In addition to designing, implementing, and evaluating social marketing campaigns, Professor Quick’s work examines the role of cognition and emotion when processing ads as well as media portrayals of important societal issues to understand how these messages create, change, and reinforce belief structures.