1. 회원 여러분의 건승을 기원합니다.

2. 서울대학교 언론정보학과 BK21 FOUR "자유롭고 책임있는 AI 미디어" 교육연구단과 언론정보연구소에서 <제9회 Emerging Scholars Series>를 진행합니다. 이에 다음과 같이 안내드리오니, 관심있는 회원님들의 많은 참여 바랍니다.

- 다 음 -

■ 개요

- 제목: From Insights to Influence: Artificial Intelligence (AI) as Tool and Social Actor in Health Communication Research

- 일시: 2025년 1월 23일(목) 10:00~11:30

- 발표자: Yoo Jung(Erika) Oh (Michigan State University)

- 참여 링크: https://snu-ac-kr.zoom.us/j/82125564469 (회의 ID: 821 2556 4469)

※ 이 강연은 온라인(ZOOM)으로만 진행됩니다. 특강 참여 시 화면은 켜주시기 바랍니다.

■ 강연자 정보:

Dr. Yoo Jung (Erika) Oh (Ph.D., University of California, Davis) is an assistant professor in the Department of Communication at Michigan State University. She specializes in artificial intelligence (AI) dialogue systems, commonly known as "AI chatbots." Her work examines the dynamics of human-AI communication, with a particular focus on how persuasive AI influences human perceptions, communication patterns, and resulting health and relational outcomes. Her research has appeared in leading scholarly outlets, including the Journal of Communication, the Journal of Computer-Mediated Communication, and the International Journal of Communication.

■ 제목:

From Insights to Influence: Artificial Intelligence (AI) as Tool and Social Actor in Health Communication Research

■ 초록:

This talk showcases the evolving role of artificial intelligence (AI) in health communication research through two studies. The first study highlights the application of Large Language Models (LLMs) for classification tasks, specifically examining COVID-19 vaccine-related social media posts. By comparing state-of-the-art LLMs, this research demonstrates their effectiveness in classifying vaccination behaviors, intentions, and information-sharing, with results showing an alignment between online discourse and real-world vaccination trends. The second study shifts focus to relational AI, investigating how AI chatbots act as social actors to promote health behaviors. By assessing the chatbot’s warmth and competence, this study illustrates how relational behaviors foster meaningful human-chatbot relationships and influence physical activity behavior intentions. Together, these studies demonstrate AI’s multifaceted potential to advance health communication research, from capturing behavioral insights to influencing human behaviors.